April 24, 2002
Options can be used in many ways, and really are versatile investment
tools.
Some uses for options:
To enable you to buy stock
at a lower price
To enable you to sell stock
at a higher price
To bet on the size and
direction of a change in the price of
One stock
One segment of the
market
The entire market
To protect an investment
against a large loss
To provide additional
income, similar to receiving dividends
To lock in an investment
profit
Options
can be used in a conservative manner, but most people believe options are
only for speculators. As the weeks pass and you read these columns
you will see how options can be used by almost every investor. When
using options in your investment portfolio, you must decide if you are interested
in taking a conservative approach (highly recommended) or taking a more
aggressive approach (I do not recommend this). In playing it relatively
safely, or in taking a chance to earn additional money. The measure
of risk vs. reward is a constant concern for options traders. I hope
to convince you to use options in a conservative manner. I believe
the profit opportunities available from the conservative use of options
are sufficient so that it is not necessary for you to add risk to your investments.
Options are not for everyone, and there is no guaranteed profit when using
options. Both options and stocks are investments with potential for
reward, but losses can occur, no matter how conservative your strategy.
By being aware of the risks at all times, you will make better decisions.
The profit potential is substantial when options are part of your portfolio.
Let’s review the most basic definitions:
Call option
– a contract giving the owner the right to buy 100 shares of a specified
stock (underlying) at a specified price (strike price) for a specified period
of time (until expiration). The choice is the hands of the owner of
the call. He/she is not required to actually buy the stock, but he
has the right to do so
Put option
– The same idea as a call, but the owner has the right is to sell the underlying
stock.
The simplest strategy: Buying call or put options
If you buy an option, you are betting the price of a specified stock changes
in the direction you want (for calls, the direction is up; for puts the
direction is down). The risk of an investment of this type is limited,
because you cannot lose more than you paid for the call option. Most
options you would consider buying are relatively low priced, again limiting
your loss. Nevertheless, this is a somewhat risky strategy because
the option buyer frequently loses most or all of his investment. To
offset those losses, the option buyer has the opportunity to turn a small
amount of money into a much larger amount. That is the lure of buying options
and why many people love that strategy. Making a large profit from
a small investment involves the use of leverage, and next week we will take
a closer look at the concept of leverage.
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